BSS Business School

• The Marketing Concept

• Marketing Organization

• Strategy and Marketing

• Segmentation, Targeting and Positioning

• Market Assessment and Forecasting

• Product Management

• Pricing and Distribution Decisions

• Marketing Communications

• Implementing the Marketing Program

• Analyzing Marketing Performance

• Contemporary Issues in Marketing

• Marketing Management: Ethical and Social Dimensions

• The Nature of Services Marketing

• Customer Expectations and Service Quality

• Market Segmentation and Targeting

• Positioning and Differentiation of Services

• Managing Demand and Capacity

• Service Design

• The Service Product

• Pricing and Place in Services

• Promotional Mix for Services

• People, Process and Physical Evidence

• Relationship Marketing

• Developing and Managing the Customer-Service Function

• Globalization of Services

• Services Marketing in Specific Verticals

Part III : Introduction to Financial Products

Understanding financial products from the risk and return framework - Money market instruments - Small Saving Schemes, Common Features, Post Office Savings Schemes, Public Provident Fund, Savings Certificates and National Savings Schemes - Bank Deposits-Fixed Deposits, Reinvestment deposits, Recurring deposits, Cash certificates and Flexible deposits - Company Deposits, Debentures And Bonds, Debentures of Private Sector Companies, Public Sector Bonds - Life Insurance as an investment vehicle, Types of Insurance Policies, House Holders Insurance, Unit Link Insurance Plans - Equity Investments, Types of Equity Shares - Mutual Funds, Types of Mutual Funds, Private Sector and Joint Sector, Money Market, Offshore Mutual Funds, Innovative Products - Derivatives- Options, Futures and Commodities, Structured Products-Credit linked notes, Credit default swaps, Other exotic products - Real Estate, Agricultural Land, Farm Houses, Urban Land, House Property, and Sources of Housing Finance - Alternative Investment products, Role of Alternative Assets in a Traditional Portfolio - Investing in Gold And Silver, Prospects for Gold & Silver investments, Investing in Art & Craft, Evolving market for art and craft, future prospects.

• Introduction to Marketing Financial Products

• Consumer Behavior

• Market Segmentation, Target Market Selection and Positioning

• Product Management

• Customer Relationship Management

• Marketing of Corporate Banking Products

• Marketing of Retail Banking Products

• Credit Card Marketing

• Life & Non-life Insurance

• Small Savings & Retirement Products

• Mutual Funds & Fee-based Services

• Trends in Financial Marketing

• Global Scenario